In order to improved promotion of enjoy to invest in, zhangyu they even went to industrial park or urban and rural joints, and the owners of about really good cooperation will enjoy the flyer in subsequent to the money register for on the market for customers.
Nonetheless, for enjoy is the most direct obtain, the way is through the mobile Internet are nonetheless information and facts push. On the function, mobile telephone field obtain, sale treasure enjoy primary selection WAP internet site campaign.
"It is the earnings predicament of PV every assessment." Shenzhen palm all the information and facts technologies Co., LTD, deputy general manager MaWenYing told reporters. The primary enterprise of the palm at present, it is not middleware platform with mobile telephone manufacturer cooperation, will be a synthesis WAP internet site bookmarks or dwelling page to the form of the preset sales to all more than the country in the mobile telephone.
That is to say, the palm up a advertising delivery platform. As lengthy as the content of clap pre-installed mobile telephone is activated, so the user applied users browse a page that every into a PV (pageview that every single user on the internet site or click on the everyday page quantity), when the pre-installed mobile telephone through the sales channel sell go out and be users use all the background, palm activation program accumulated PV and extra and extra.
"The buyer (refer to the obtain, sale, enjoy treasure is will need our pv." The horse for palm to tell a reporter, the speaking, "operation really good PV" is the measure of profitability palm core (of course, palm nonetheless will need to keep the new factory's cell telephone preinstalled comprehend the stable growth of PV quantity). "Magic" at, like the palm of such firms in the mobile telephone of pre-load WAP web-sites or pages, the words or pictures that obligate "AD a" real-time updates through the background.
In brief, "do what the most money, our PV jump will jump to exactly where." MaJieShao said. At present, through the palm of the PV jump in fact deliver extra than choosing and selling treasure, enjoy, and other electronic enterprise corporation, for they can only be regarded as newcomers and share smaller, and telecommunication operator's "base enterprise" and other games, music downloads is the real palm "gold Lord".
Typically speaking, the palm according to every single a jump of reliable for advertisers soon after click charge. "Mobile telephone users is to jump to advertisers, soon after the page to the subsequent page, even if a reliable click, a hit with us how much the unit cost to settlement."
This is the advertisers with palm all the standard way of cooperation. Nonetheless, considering that the obtain, sale, enjoy treasure mobile electronic enterprise corporation came into this field, each parties cooperation way have extra innovation: 1, fixed unit cost. This is a threat for advertisers, the effect is not controlled 2, clinch a deal quantity into orders. "They pushed the goods can't soaring and we lost." three, advertisers to palm to the standardisation of "graphic" form, "it is in our (palm the) right here, what we sell it it to flow to jump extra points them."
MaJieShao way, enjoy obtain the moment place another really good cooperation way, exactly where every user through the palm of the background PV jump obtain page soon after, this beloved cell telephone users no matter what form the future through in enjoy continue to consume, invest in palm can get into the. "The notion we feel very effectively, and, mobile telephone shopping inside stimulate promotion a really good suggestions. We are also enthusiasm."
The cooperation will produce only way out so many forms, this core predicament in MaWenYing appears nonetheless lies in the palm, presently get from every other earnings is much less than other advertisers. And enjoy for the proposed new into mode, "to give to a late earnings has promised to give us (palm the), with the lengthy-term benefits to make up for the defect of the brief term."
According to divulging, like the palm that focus on the operation of the PV corporation has started out, kay, by the deep noise and the favour of Taiwanese firms such as middleware flat, the latter will middleware advertising PV operation to palm the position "generations operation". So, PV operators for mastering the information and facts push the channel resources, also become increasingly lucrative for e-commerce corporation such as enjoy into the function electronic commerce field in mobile telephone when can't ignore the partners.
Relative consumer spending
But as MaWenYing talked about, PV the discretion of the earnings is the selection to gauge the cooperation, no matter what form of cooperation amongst the electronic commerce corporation, how to be favored by the PV operators also is, in essence, the advertisers of its commodities attract degree.
The write-up talked about in the starting of 1899 yuan or 2000 yuan portfolio of solutions, in MaWenYing monitoring background information to see belong to mobile e-enterprise corporation advertising "classical case". Implication is, selecting taste and group, whether or not the goods for sale or enjoy treasure nonetheless have can promote area.
Reporters through the interview that at present the unit cost is in 300 1500 yuan amongst three C electronic solutions, sports shoes is enjoy obtain, sale businesses such as treasure by the perfect relish star category. In enjoy on the page of the obtain, the reporter sees in mobile telephone, for instance, extra than hot labels as "super DaBing", "touch", "double card", "JAVA", "QQ" description, zhangyu tells a reporter, the background information analysis for them is essential, and refining the search phrases tag all this nearly two years of operation is the precious "outcome".
Zhangyu revealed that had a sports brand corporation going to jinjiang acquisition for enjoy. "To them, may be high, but the permeability advertising sales channel and can not very effectively cover to our in the target group." Accordingly, zhangyu says that for sports shoes for suppliers to the obtain, sale, enjoy the function of its traditional not treasure the competitors, but dodge channel bring market sales incremental "channels added," it is also with these sports brand supply agreement signed the biggest cause is not complicated to attain.
Nonetheless, only the two star category for choosing and selling adequate to satisfy enjoy, and so is treasure. They will need to develop new demand.
Zhangyu identified a just before interesting phenomenon, traditional Internet e-commerce market, user proportion than girls, even though in males users of mobile electronic enterprise opposite situation. He decided to try the possibility of girls, primary market cost is not high number of guard skin to taste, and the number of item to cancel the full 100 from freight regulation, to his amazement, the proportion of sales order quickly single-digit percentage from growth to 20% above.
It is through equivalent to this "test" once more, whether or not enjoy is the sale or obtain of treasure, now categories have been expanded to a extra than 10 categories, clothes, health care solutions, watches, modest dwelling appliance and so on can say "everything".
"To develop user confidence, will give to their 'value' of thing, we mainly revolves around 25 years old group's scope to do opt for item." Zhangyu repeatedly to the reporter emphasize this one target consumption group fairly a vibrant, enjoy the fact that this year for the sales target strategy is 200 million yuan RMB.
In addition, zhangyu very proud to say, in the field of electronic commerce, do via the internet competition is not much, so has remained larger than traditional Maori Internet electronic enterprise enterprise level.
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